Capezio Store
The art of dance was the inspiration for the design of this 8,000 square foot flagship specialty store located in mid-town Manhattan. Elevated one story above the street, the observer enters into a world of kinetic sculptures which were conceived as prototypical kiosks for Capezio Dance Shops. The one and two-way mirrored wings of each sculpture are synchronized to pivot according to programmed intervals, alternately veiling and exposing suspended video monitors and speakers which promote various artists' work. Filtering through this forest of moving panels, the observer becomes a participant in a ballet of refracted images, rhythms, and infinite reflections.
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Defined by skewed display walls, the sales floor is attenuated along the glass perimeter wall. With the introduction of a steel hanging display system punctuated by pivoting mirrors, the store becomes an animated streetscape. Inclined maple floor planes, reminiscent of raked ballet stages, visually exaggerate the length of the sales floor and draw the observer to either end where dance shoes are fitted and the observer, now suspended over Broadway, becomes the observed.
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